Business networking is an effective low-cost marketing method for developing sales opportunities and contacts. Business networking is a way for you to make the maxim, “It’s not what you know, it’s who you know…” work for you.

Learn etiquette and best practices for networking events, including the pre-planning, the event itself, and the follow-up. Start thinking of networking as not only an opportunity to meet potential customers, but also to really build relationships and interact with people who can assist your business on many different levels.