Marketing Boot Camp
Session #1 - Find Your Niche
Learn how to be relevant in your market by researching your competitors and community, and strategically deciding how you will fit in and compete. What will it take to earn your competitor’s business and why will a customer choose you over other options that exist? In addition, discover what some gaps are in the market and how to fulfill them through your products, services and advertising methods.
Session #2 - Hit the Bull's-eye
Learn how to market yourself in a way that your customers will pay attention to. Zero in on who your customers really are and why they choose to do business with you. Who are they, where can you find them? Learn how to use online resources to get demographic and census data about your target market.
Session #3 - Spread the Word
Learn how branding, advertising and promotion are different, yet all critical components of your marketing plan. Gain insight into how important it is to effectively advertise and brand your business. Develop promotional strategies that your customers can relate to. Spend some time discussing and thinking about the image and identity you want for your business, and what type of reputation and branding your customers expect from someone they will buy from.
Session #4 - Make an Offer They Can't Refuse
Learn the art of selling your product, your service and yourself! Contrary to popular opinion, selling isn’t as much about gimmicks, presentations and sales speeches as it is about listening and getting to know what your customer really wants. Participants will learn valuable skills on how to listen to the customer and communicate clearly the benefits of what they have to offer. Also learn buying patterns and habits of consumers and how to capitalize on them.