Framing matters to everyone. Now I know I used an image of a picture frame but the picture I am talking about is more abstract. So is the frame. John
A prominent part of your Brand Identity is your logo. A great logo determines if you blend in or stand out (check out our other blog about this here). New
3 Step Strategy for Marketing Oftentimes marketing and selling are confused because “Sales Person” seems less prestigious than a “Marketing Manager”. Both are essential for a successful business. Selling is
4 Ways Customers Drown in Choices Spring, Distilled, Drinking, Sparkling, Flavored, Mineral, and Vitamin water are all different kinds of water available at your local grocery store. That is not
Continuing Threats – Beyond Supervillains While superheroes in comic books seem to spend most of their time fighting supervillains, it is often the inside looks in the hero’s private life
First Step So, you have answered your call to adventure. You are starting your business. You know your Origin story. If not, see our last Blog post for creating that
Hi, I’m your friendly neighborhood Branding Hero. I am here to help save your day and your business. Lots of people talk about Brand Storytelling and the Hero’s Journey writing
Cowboy or Cow? I can’t help but often think about cowboys and cattle when I think about branding. Maybe it is because my in-laws raise beef cattle, or maybe I
Business logo is a symbol of your company's identity. You want your clientele to connect with your brand the second they see your logo. So, what makes a logo work well?
As some of you may know, we conducted an informal Facebook poll asking that very question. Of the 35 people who took the poll, 30 chose the brick.
