If you own a business or are embarking on a new venture you’ll ask yourself: Do companies still use business cards? Are business cards even necessary?
Fast, Cheap, Good
November 12, 2019
Also known as, the Time Project Management Triangle (or Iron Triangle) is like an old friend. You’ve probably heard of it.
Why A Logo is Essential
October 22, 2019
Logos are not the end-all-be-all of your business. If you don’t know ‘why’ you do what you do, your logo won’t mean anything.
Brand Zombie Horde
October 15, 2019
So here we are in October. The leaves are changing. Kids are dressing up in costumes for Halloween. Decorations are everywhere you look. Monsters and zombies are everywhere.
Establish Your Brand Voice
September 16, 2019
Brand voice refers to the personality and emotion used in your company’s communications. This is everything from the words and language you use, to the personality and more.
How to Choose Your Color
September 10, 2019
If you’re here, then you probably have some questions about branding colors. We’ll cover some basics, like why they’re important and how they work.
7 Steps to Find Your Brand’s Soul
August 27, 2019
Sometimes a business, just like a person, can lose its way. Either they forget why they got started or they failed to understand it in the first place.
Brand Your Business
August 13, 2019
Many business owners are overwhelmed by their business. Simplify your brand to increase profit while minimizing the time spent on marketing and advertising!
Effective Marketing Tools
July 29, 2019
Simply put, because they’re effective. Marketing brochures are one of the most effective (and versatile) tools to inform customers of your products and services.
Communicate Effectively: Part 2
July 22, 2019
Communicate effectively by knowing 7 Areas of Design: The Process, Direction, Look, Letters, Web, Acronyms, and File types!
Are you Connecting?
July 15, 2019
Humans crave connections. We don’t do well alone. While there are several movies dealing with the effects of isolation on the human mind they are not entirely based on fiction.
Communicate Effectively: Part 1
July 7, 2019
Effective communication and collaboration are key in work and business relationships and lead to beautifully on-point marketing campaigns.
The Frame Makes the Picture
June 18, 2019
Framing matters to everyone. Now I know I used an image of a picture frame but the picture I am talking about is more abstract. So is the frame.
No Pre-Made Logos
June 6, 2019
A prominent part of your Brand Identity is your logo. A great logo determines if you blend in or stand out (check out our other blog about this here).
Marketing vs Selling
May 15, 2019
Oftentimes marketing and selling are confused because “Sales Person” seems less prestigious than a “Marketing Manager”. Both are essential for a successful business.
May 3, 2019
Spring, Distilled, Drinking, Sparkling, Flavored, Mineral, and Vitamin water are all different kinds of water available at your local grocery store.
The Heroic Series
April 24, 2019
While superheroes in comic books seem to spend most of their time fighting supervillains, it is often the inside looks in the hero’s private life that make fans connect to them.
The Hero’s Forge
April 18, 2019
So, you have answered your call to adventure. You are starting your business. You know your Origin story. If not, see our last Blog post for creating that important detail.
The Hero’s Origin
April 11, 2019
Hi, I’m your friendly neighborhood Branding Hero. I am here to help save your day and your business. Lots of people talk about Brand Storytelling and the Hero’s Journey writing outline.
Brand Identity or Image
March 21, 2019
Often defined as the visible elements of a brand that together identify and distinguish the brand in the consumer’s mind. In this way, the Brand Identity is like the cattle branding iron.
Good vs Great
March 13, 2019
Business logo is a symbol of your company’s identity. You want your clientele to connect with your brand the second they see your logo. So, what makes a logo work well?
Beyond the Brand
February 19, 2019
As some of you may know, we conducted an informal Facebook poll asking that very question. Of the 35 people who took the poll, 30 chose the brick.
What is Branding?
Brand is the perception of the company in the eyes of the world. Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. Brand Identity is the collection of all brand elements that a company creates to portray the right image of itself to the consumer. Brand Image is the perception of the brand in the mind of the customer. It is an combination of beliefs, ideas, and impressions that a customer holds regarding the brand.