Our Blog
 Business card in 2020? 

November 25, 2019

If you own a business or are embarking on a new venture you’ll ask yourself: Do companies still use business cards? Are business cards even necessary?

fast, cheap, good. pick 2.
 Fast, Cheap, Good 

November 12, 2019

Also known as, the Time Project Management Triangle (or Iron Triangle) is like an old friend. You’ve probably heard of it.

 Why A Logo is Essential 

October 22, 2019

Logos are not the end-all-be-all of your business. If you don’t know ‘why’ you do what you do, your logo won’t mean anything.

Brand Zombie Example at Restaraunt
 Brand Zombie Horde 

October 15, 2019

So here we are in October. The leaves are changing. Kids are dressing up in costumes for Halloween. Decorations are everywhere you look. Monsters and zombies are everywhere.

 Establish Your Brand Voice 

September 16, 2019

Brand voice refers to the personality and emotion used in your company’s communications. This is everything from the words and language you use, to the personality and more.

branding colors
 How to Choose Your Color 

September 10, 2019

If you’re here, then you probably have some questions about branding colors. We’ll cover some basics, like why they’re important and how they work.

 7 Steps to Find Your Brand’s Soul 

August 27, 2019

Sometimes a business, just like a person, can lose its way. Either they forget why they got started or they failed to understand it in the first place.

 Brand Your Business 

August 13, 2019

Many business owners are overwhelmed by their business. Simplify your brand to increase profit while minimizing the time spent on marketing and advertising!

 Effective Marketing Tools 

July 29, 2019

Simply put, because they’re effective. Marketing brochures are one of the most effective (and versatile) tools to inform customers of your products and services.

 Communicate Effectively: Part 2 

July 22, 2019

Communicate effectively by knowing 7 Areas of Design: The Process, Direction, Look, Letters, Web, Acronyms, and File types!

 Are you Connecting? 

July 15, 2019

Humans crave connections. We don’t do well alone. While there are several movies dealing with the effects of isolation on the human mind they are not entirely based on fiction.

 Communicate Effectively: Part 1 

July 7, 2019

Effective communication and collaboration are key in work and business relationships and lead to beautifully on-point marketing campaigns.

 The Frame Makes the Picture 

June 18, 2019

Framing matters to everyone. Now I know I used an image of a picture frame but the picture I am talking about is more abstract. So is the frame.

 No Pre-Made Logos 

June 6, 2019

A prominent part of your Brand Identity is your logo. A great logo determines if you blend in or stand out (check out our other blog about this here).

 Marketing vs Selling 

May 15, 2019

Oftentimes marketing and selling are confused because “Sales Person” seems less prestigious than a “Marketing Manager”. Both are essential for a successful business.

 Water Everywhere 

May 3, 2019

Spring, Distilled, Drinking, Sparkling, Flavored, Mineral, and Vitamin water are all different kinds of water available at your local grocery store.

 The Heroic Series 

April 24, 2019

While superheroes in comic books seem to spend most of their time fighting supervillains, it is often the inside looks in the hero’s private life that make fans connect to them.

 The Hero’s Forge 

April 18, 2019

So, you have answered your call to adventure. You are starting your business. You know your Origin story. If not, see our last Blog post for creating that important detail.

 The Hero’s Origin 

April 11, 2019

Hi, I’m your friendly neighborhood Branding Hero. I am here to help save your day and your business. Lots of people talk about Brand Storytelling and the Hero’s Journey writing outline.

 Brand Identity or Image 

March 21, 2019

Often defined as the visible elements of a brand that together identify and distinguish the brand in the consumer’s mind. In this way, the Brand Identity is like the cattle branding iron.

 Good vs Great 

March 13, 2019

Business logo is a symbol of your company’s identity. You want your clientele to connect with your brand the second they see your logo. So, what makes a logo work well?

 Beyond the Brand 

February 19, 2019

As some of you may know, we conducted an informal Facebook poll asking that very question. Of the 35 people who took the poll, 30 chose the brick.