Normal has a new definition. Yes, times are tough that doesn’t mean it has to stay this way. No one said to give up, stay home, and watch Netflix all day.
Due to Covid there is even more visual stimulation in our digital world. In order to stand out, you have to have eye-catching and relevant content.
We get it. You’re exhausted from working from home all day. Going to the office was almost easier. You love your family but need more brainpower to get your ad copy on paper.
Happy Easter! Like most families, I was looking forward to having all of my children home for Easter. Instead, we are welcoming a new age of virtual community.
Congratulations! You survived your first few weeks of quarantine! Many of us are working from home during the Covid-19 quarantine;
Business tips for Covid-19 to reduce risk, protect employees and support customers during the corona-virus, or COVID-19, pandemic.
Simply owning a website is no longer sufficient. There are so many brands and businesses competing for attention that slapping information on a web page is seen as lazy.
If you own a business or are embarking on a new venture you’ll ask yourself: Do companies still use business cards? Are business cards even necessary?
Also known as, the Time Project Management Triangle (or Iron Triangle) is like an old friend. You’ve probably heard of it.
Logos are not the end-all-be-all of your business. If you don’t know ‘why’ you do what you do, your logo won’t mean anything.
So here we are in October. The leaves are changing. Kids are dressing up in costumes for Halloween. Decorations are everywhere you look. Monsters and zombies are everywhere.
If you’re here, then you probably have some questions about branding colors. We’ll cover some basics, like why they’re important and how they work.
Brand voice refers to the personality and emotion used in your company’s communications. This is everything from the words and language you use, to the personality and more.
Sometimes a business, just like a person, can lose its way. Either they forget why they got started or they failed to understand it in the first place.
Many business owners are overwhelmed by their business. Simplify your brand to increase profit while minimizing the time spent on marketing and advertising!
Simply put, because they’re effective. Marketing brochures are one of the most effective (and versatile) tools to inform customers of your products and services.
Communicate effectively by knowing 7 Areas of Design: The Process, Direction, Look, Letters, Web, Acronyms, and File types!
Humans crave connections. We don’t do well alone. While there are several movies dealing with the effects of isolation on the human mind they are not entirely based on fiction.
Effective communication and collaboration are key in work and business relationships and lead to beautifully on-point marketing campaigns.
Framing matters to everyone. Now I know I used an image of a picture frame but the picture I am talking about is more abstract. So is the frame.
A prominent part of your Brand Identity is your logo. A great logo determines if you blend in or stand out (check out our other blog about this here).
Oftentimes marketing and selling are confused because “Sales Person” seems less prestigious than a “Marketing Manager”. Both are essential for a successful business.
Spring, Distilled, Drinking, Sparkling, Flavored, Mineral, and Vitamin water are all different kinds of water available at your local grocery store.
While superheroes in comic books seem to spend most of their time fighting supervillains, it is often the inside looks in the hero’s private life that make fans connect to them.
So, you have answered your call to adventure. You are starting your business. You know your Origin story. If not, see our last Blog post for creating that important detail.
Hi, I’m your friendly neighborhood Branding Hero. I am here to help save your day and your business. Lots of people talk about Brand Storytelling and the Hero’s Journey writing outline.
Often defined as the visible elements of a brand that together identify and distinguish the brand in the consumer’s mind. In this way, the Brand Identity is like the cattle branding iron.
Business logo is a symbol of your company’s identity. You want your clientele to connect with your brand the second they see your logo. So, what makes a logo work well?
As some of you may know, we conducted an informal Facebook poll asking that very question. Of the 35 people who took the poll, 30 chose the brick.
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