Brand Identity

Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in customers’ minds. Brand identity is distinct from brand image. The former corresponds to the intent behind the branding: the way a company chooses its name; designs its logo; uses colors, shapes, and other visual elements in its products and promotions; crafts the language in its advertisements; and trains employees to interact with customers—all with the goal of cultivating a certain image in consumers’ minds. Brand image is the actual result of these efforts, successful or unsuccessful.

Logos

Business Cards

Brochures