Business Branding is the process of giving a meaning to your company, products or services by creating and shaping a brand in consumers’ minds. It is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not. The objective of branding is to attract and retain loyal customers by delivering a product that is always aligned with what the brand promises.