contact@novaedesigngroup.com 9107252175 Your Business Branding Experts
logo
NovaeDG.com
logo
  • Home
  • Our Team
  • Services
    • Graphics
      • Logo
      • Business Cards
      • Brochures
      • Retractable Banners
    • Websites
    • Web SEO
    • Social Media
  • Blog
  • Contact us!
Prev
0
Brand Identity or Brand Image
21 March 2019
Next
0
The Hero’s Forge
18 April 2019
Branding
Branding Your Story – The Hero’s Origin
April 11, 2019 by NOVAE DESIGN GROUP in Branding

Hi, I’m your friendly neighborhood Branding Hero. I am here to help save your day and your business. Lots of people talk about Brand Storytelling and the Hero’s Journey writing outline. I want to share with you a little variation, the Superhero’s Narrative. Most of the time the Hero’s Journey is one overreaching arc. Whether it be Luke Skywalker overthrowing the Empire, Frodo’s Quest to destroy the One Ring, or Katniss Everdeen trying to survive the Hunger Games and the messy aftermath, those stories end when the Big Bad is defeated. Oddly enough, life doesn’t (at least we hope not.) Rather than a Hero’s Journey, the Superhero’s Narrative is based on the idea of a comic book superhero. In most comic books there are story arcs. However, just like in real life, those arcs are challenges that after they are faced and overcome are replaced by new changes and challenges. Your Brand Narrative, just like a comic book title, is a series.

The Backstory
This part may seem easy… but it can often be the hardest. This is the typical questions and answers to who, what, where, when, and why.

Who
Who started the business? In comic books, Peter Parker was a typical nerdy teenager. He was bullied by a football player. His parents died in an accident and he was raised by his aunt and uncle in a somewhat middle-class suburb of Queens. Spiderman is a popular superhero. A large part of his popularity is because people identify with him. They connect with his backstory emotionally. Most of us are not rich like Tony Stark or Bruce Wayne. Think about Microsoft and Apple. Both businesses were started by college dropouts in their garages. Do you feel a connection? Starting a business with almost nothing is a common theme with entrepreneurs, but it helps people to emotionally connect with the business founders.

What
What did the business start out doing? Many businesses begin as one thing and grow into a different entity. In the comics, Stark Enterprises started out as a weapons developer but has since grown into a Marvel version of Apple-like tech industry. Apple itself started out as a computer company and has grown into a tech company that makes phones, watches, computers, and many more products. The story of that change helps consumers to connect emotionally. Especially when we explain why we change. By the way, the answer needs to be more than “we just wanted to make more money.”

Where
Where did you get your start? Spiderman would not be quite as effective in Asheboro, North Carolina. (Hard to web swing without high-rise office towers.) Superman’s childhood being raised on a farm helped to form his worldview but did not show his powers until moving to Metropolis. Sometimes our origin is a tale of the hometown hero. Sometimes it is the journey to somewhere new that pushes us to grow as a person or a business. Either way, this too can help a customer to feel connected to a business.

When
When did you get the idea for your business? When did you step out of your door into the big adventure of entrepreneurship? A business that is well established with years of experience is reassuring for financial institutions and customers. A start-up(new) business has a fresh perspective and an invested interest in local events.

Why
This one is the most important. Why are you in THIS Business? Out of all of the millions of businesses in all the world, why did you get into this one? In other words, what is your origin?

Power Origin
When we consider a superhero’s origin there are four that could apply to reality (no aliens, magic, or power totems… sorry Mjolnir.)

NOOOO!!


First is the process of finding meaning in trauma. Many superheroes face some form of trauma: Batman, Daredevil, Spiderman each of them faced the loss of a loved one due to crime so they became crime fighters. In business, many founders may face trauma or crisis that inspires them to go into their field of expertise. A victim of a crime, accident, or trauma may become a lawyer, private investigator, first responder, or a doctor. Someone who went through the tragedy of a loss or injury could be inspired to develop the cure for a disease, a new type of prosthetic, or a new life-saving device. If this describes why you went into business. Write. It. Down.

“Ye’r a wizard, Harry!”


The second form of origin is discovering an unknown strength or destiny. Harry Potter discovers his wizard heritage. Buffy the Vampire Slayer is told she is the “Chosen One.” A teenager in the X-Men universe manifests mutant powers. In this form of origin, someone discovers they have some inborn talent that helps them meet a need or overcome a challenge. Are you a wiz with computer programming and people are constantly asking you for help? Do you have a way with words and can teach others how to do things using a method you developed? If this describes why you went into business. Write. It. Down.

Ooops.


The third form of origin is seemingly random chance. Bruce Banner became the Hulk after getting caught in a Gamma Bomb explosion. Barry Allen was struck by lightning while working with some chemicals. The Fantastic Four went through a cosmic ray storm. Did you stumble across a business idea that you are passionate about because you were laid off? Whatever led you to go into your business field instead of the millions of other in existence. Write. It. Down.

I am Iron Man.


The fourth form of origin is to create one’s own power. Here you have the inventors: Ant-Man, Iron Man, Batman and others who either create their powers or train themselves to peak levels of ability. Have you invented something that you think will revolutionize the world or even one corner of an industry? Have you worked your way from nothing by sheer determination and  work ethic? Write. It. Down.

These origins inspire people and provide models of triumph and success in the face of adversity. People connect with these origins because they make us think, “These people made it so maybe I can too.” So, what’s your Superhero Origin? Not sure how to put it together or share it? Let your branding experts help you tell your story. Keep reading our blog posts for tips to create and grow your brand or give us a call and schedule a consultation.

0 Comments
0 Like!
Share
NOVAE DESIGN GROUP

Related posts
Conquer Uncertainty in a Changing World
0
0 Like!
Conquer Uncertainty in a Changing World
May 24, 2020 by NDG-Katana in Business
5 Ways to Stand out Against Your Competition
0
0 Like!
5 Ways to Stand out Against Your Competition
April 19, 2020 by NDG-Katana in Services
Leave a reply

Click here to cancel reply.

Tags

branding brand recognition Business cms Communication Connection Connections Creativity Facebook Graphic Design Illustration Lego LinkedIn Logo Marketing marketing plan photo editing social media social media marketing Twitter Videography Web Maintenance Website Design Website Development WordPress

novae_design_group

Novae Design Group is Your Business Branding Experts! From brand strategy to planning to implementing, you have got you covered!

On average it takes 7 impressions for someone to r On average it takes 7 impressions for someone to remember a brand. It may take up to 15 impressions for a customer to act (make a purchase, contact a business, etc.)

Take advantage of branding techniques& strategy to be the brand they remember.
How many people do you know prefer Starbucks coffe How many people do you know prefer Starbucks coffee over anything else? 

Coffee is subject to personal preference. Some people prefer Keurig, some Denny's at 3am, others  a $5 Starbucks Frappe. 

Ask why someone prefers one over the other and usually you'll hear "it's a feeling when I go there", or "I love how friendly they are."

This ties into a brand's values. Starbucks values a sense of community, comfortable surrounds and a familiar coffee aroma.
Delivering your brand messaging consistently over Delivering your brand messaging consistently over time increases customer confidence in your business thus increasing their loyalty.

In order for people to trust you, they should feel like they 
know you.

For them to know you, they should be aware of you.

And when they recognize you, you should consistently appear the way they expect

Instead of getting in front of as many people as possible. build a relationship. Prove you are credible, trustworthy and worth consideration through consistent messaging.
Anyone else feel like this on a Monday morning? Anyone else feel like this on a Monday morning?
Join Cyndi as she talks about consumer message fra Join Cyndi as she talks about consumer message framing next Thursday, 18 at 2:00 PM EST. 

Learn relevant and applicable insights you can apply to your verbal and visual marketing.

Link in bio.
Little things matter. So what's one thing that alw Little things matter. So what's one thing that always brings a smile to your face? 

For some of us it's our children, maybe a text from a friend, or pet doing things they shouldn't. Could be as simple as your morning cup of coffee. 

When your day feels long and draining, remember the little things. May you find a pocket of brightness in all your dreary days.
Creating social media content that is engaging and Creating social media content that is engaging and relevant to your audience isn’t an easy task, but there are ways to make things easier. 

We’d like to know how we can better help you (and maybe pass on a few tips).
What’s your biggest challenge with social media? 

Here are some frequently asked questions. 
How long do stories last?
Do we have to post photos?
What are hashtags and how do we use them? 

Let us know in the comments what your biggest struggle with social media is.
How many times have you looked at Facebook today? How many times have you looked at Facebook today? 

Different platforms serve different purposes. Be where your audience is by talking to them on the channels they use most often. 

More than likely, you’ll check your Instagram notifications on your phone, not your desktop. Keep your content accessible by ensuring you design with mobile-first in mind.

#contentstrategy #contentcreation #marketing #brand #brandmarketing #marketingyourbrand #socialmedia #socialmediamarketing #socialmediadesign #businessmarketing #branding #brandstrategy #socialmediastrategy #moorecounty #novaedesigngroup
Maybe, you’re holding onto that career for later Maybe, you’re holding onto that career for later on or are on your way to succeeding in that industry right now. That’s cool too. 

We’ve all learned a little about pivoting our business this last year. Whatever path you’ve taken, however long or short you take, enjoy the journey and the opportunities that arise. 

When you were a child, what career did you want? Drop your answer in the comment section below.

#brand #branding #marketing #marketingstrategy #business #businessmarketing #brandstrategy #businessowners #brandingstrategy #moorecounty #novaedesigngroup
Burnt out trying to manage your social media marke Burnt out trying to manage your social media marketing? Information overload is an unfortunate side-effect when delving into social media (whether your browsing or crafting content). There are enough new tweets created in a single day to fill a 10-million page book. 

So, how does your business create content that is relevant to your audience? 

First, know your audience. Talk to them on the platforms they prefer. 

Second, create new content. What information can you share that your audience wants to know? 

Third, curate content. When sharing relevant content, offer a meaningful insight with your own summary. 

Lastly, focus on quality content. Use your allotted time for marketing to create the best content you can. More isn’t better. 

#contentstrategy #contentcreation #marketing #brand #brandmarketing #marketingyourbrand #socialmedia #socialmediamarketing #socialmediadesign #businessmarketing #branding #brandstrategy #socialmediastrategy #moorecounty #novaedesigngroup
Load More... Follow on Instagram

Deivydas Sunelaitis successfully completed the Yoast SEO for WordPress (classic editor) course!

We are here to help you get recognized faster, while generating new clients, and increasing your revenue.

Follow us on Facebook

  Home  
  Our Team  
  Services  
  Websites  
  Social Media  
  Blog  
  Contact  

Copyright © 2016--2021 Novae Design Group. All Right Reserved. Terms of Use • Privacy Policy • Web Hosting SLA
logo