contact@novaedesigngroup.com 9107252175 Your Business Branding Experts
logo
NovaeDG.com
logo
  • Home
  • Our Team
  • Services
    • Graphics
      • Logo
      • Business Cards
      • Brochures
      • Retractable Banners
    • Websites
    • Web SEO
    • Social Media
  • Blog
  • Contact us!
Prev
0
5 Reasons Why A Logo is Essential for Your Business
22 October 2019
Next
1
Why do I need a business card in 2020? (And how to use them)
25 November 2019
Branding
Fast, Cheap, Good – You really do have to pick 2
November 12, 2019 by NDG-Katana in Branding

Also known as, the Time Project Management Triangle (or Iron Triangle) is like an old friend. You’ve probably heard of it, or something similar such as:

Time, Quality, Cost. Now Pick 2. 

Same thing. This isn’t a new concept. However, we often find ourselves explaining to clients that we’d love to provide high-quality designs, lightning-fast, at the price that is the lowest possible. But, this isn’t possible. Nobody can do this, not without cutting something out (and we all have lives and bills to pay). 

Optimization

You really do have to pick two between quality, speed, and price, to optimize(or more well known in the design world as fast, cheap good design). Choose which one to optimize at the beginning of a project to save yourself (and your designer) a major migraine later on! Our favorite example of this is a Spiderman Speed Drawing Challenge. 

Fast Cheap Good. Pick 2. Example using spider man speed drawing.

For the sake of this example say the “cost” increases as you go from the right to the left. So, the far left drawing prioritizes quality but the price is higher and it took longer to draw (good & fast but not cheap). The middle drawing is exactly that probably somewhere in the middle of time-quality-price (good & cheap, but not fast). The last drawing, however, prioritizes time (cheap & fast, but not good). The quality is seriously lacking. You can see the difference! 

No Sacrifices Needed

Now, this doesn’t mean you have to sacrifice one of the three completely in order to focus on the other two- for a fair price, you’ll get great quality and you’ll only have to wait a week (or two) instead of having it NOW. Time doesn’t go out of the window because you focus on price and quality. However, if you must have your design tomorrow, then expect the price to increase (sometimes astronomically) or prepare for the quality to suffer. You’ve made time your priority. 

So, do you know your priorities? Fast, Cheap, or Good Design. Choose 2. When you’re shopping around (and not just for designs) it’s good to have realistic expectations. Be prepared to compromise and modify your expectations as you learn more. Initially, you may think that a graphic costs $50, but then research reveals that the average cost is $250. You’ll have to adjust your priorities to this new realistic expectation.

Want another great tip? Make sure you are Marketing, and not just blaring sells pitches at your potential clients! You can learn more in our Marketing vs. Selling blog!

0 Comments
0 Like!
Share
NDG-Katana

Related posts
Conquer Uncertainty in a Changing World
0
0 Like!
Conquer Uncertainty in a Changing World
May 24, 2020 by NDG-Katana in Business
5 Ways to Stand out Against Your Competition
0
0 Like!
5 Ways to Stand out Against Your Competition
April 19, 2020 by NDG-Katana in Services
Leave a reply

Click here to cancel reply.

Tags

branding brand recognition Business cms Communication Connection Connections Creativity Facebook Graphic Design Illustration Lego LinkedIn Logo Marketing marketing plan photo editing social media social media marketing Twitter Videography Web Maintenance Website Design Website Development WordPress

novae_design_group

Novae Design Group is Your Business Branding Experts! From brand strategy to planning to implementing, you have got you covered!

How many times have you looked at Facebook today? How many times have you looked at Facebook today? 

Different platforms serve different purposes. Be where your audience is by talking to them on the channels they use most often. 

More than likely, you’ll check your Instagram notifications on your phone, not your desktop. Keep your content accessible by ensuring you design with mobile-first in mind.

#contentstrategy #contentcreation #marketing #brand #brandmarketing #marketingyourbrand #socialmedia #socialmediamarketing #socialmediadesign #businessmarketing #branding #brandstrategy #socialmediastrategy #moorecounty #novaedesigngroup
Maybe, you’re holding onto that career for later Maybe, you’re holding onto that career for later on or are on your way to succeeding in that industry right now. That’s cool too. 

We’ve all learned a little about pivoting our business this last year. Whatever path you’ve taken, however long or short you take, enjoy the journey and the opportunities that arise. 

When you were a child, what career did you want? Drop your answer in the comment section below.

#brand #branding #marketing #marketingstrategy #business #businessmarketing #brandstrategy #businessowners #brandingstrategy #moorecounty #novaedesigngroup
Burnt out trying to manage your social media marke Burnt out trying to manage your social media marketing? Information overload is an unfortunate side-effect when delving into social media (whether your browsing or crafting content). There are enough new tweets created in a single day to fill a 10-million page book. 

So, how does your business create content that is relevant to your audience? 

First, know your audience. Talk to them on the platforms they prefer. 

Second, create new content. What information can you share that your audience wants to know? 

Third, curate content. When sharing relevant content, offer a meaningful insight with your own summary. 

Lastly, focus on quality content. Use your allotted time for marketing to create the best content you can. More isn’t better. 

#contentstrategy #contentcreation #marketing #brand #brandmarketing #marketingyourbrand #socialmedia #socialmediamarketing #socialmediadesign #businessmarketing #branding #brandstrategy #socialmediastrategy #moorecounty #novaedesigngroup
Instead of setting resolutions this year, make a b Instead of setting resolutions this year, make a bucket list to tick of in 2021.

#business #smartgoals #happynewyear #newyeargoals #brand #branding #brandmarketing #marketing #marketingdesign #contentcreation #branddevelopment #brandidentity #brandstorytelling #branddesign #brandesigner #brandmessaging #brandmessaging #marketingstrategy #brandstrategy #marketingtips #digitalmarketing #design
People today feel more divided than united—and i People today feel more divided than united—and it’s all too easy to see why.

The true value of social media is in connecting with consumers by treating social as more than a channel for promotion.

Of all the communication channels available to them, consumers point to social media as providing brands the greatest opportunity to truly connect with their audiences.

Be where your audience is and engage with them to create conversations and start experiences. 

#brand #branding #brandmarketing #marketing #marketingdesign #contentcreation #branddevelopment #brandidentity #brandstorytelling #branddesign #brandesigner #brandmessaging #brandmessaging #marketingstrategy #brandstrategy #marketingtips #digitalmarketing #branding101 #design
Cyndi started Novae Design Group as a response to Cyndi started Novae Design Group as a response to a lack of solutions. After finishing design school she noticed there were no local businesses that offered marketing, branding and design. So, with a group of fellow designers they set out to simplify branding because your business should be working for you.
To say the least it's been one crazy year for ever To say the least it's been one crazy year for everyone. We appreciate all of your support. We are part of an amazing community. Have a wonderful, virtual, Christmas and stay safe. We look forward to seeing all of you in the new year. 

#merrychristmas #christmas2020 #happyholidays #feliznavidad #brand #branding #brandmarketing #marketing #marketingdesign #contentcreation #branddevelopment #brandidentity #brandstorytelling #branddesign #brandesigner #brandmessaging #brandmessaging #marketingstrategy #brandstrategy #marketingtips #digitalmarketing #branding101 #design
Clear, concise content is more likely to grab your Clear, concise content is more likely to grab your audience's attention. 

Any visual aid should augment your presentation not require explanation. 

Content that is difficult to process is more likely to lose a viewers attention. 

#brand #branding #brandmarketing #marketing #marketingdesign #contentcreation #branddevelopment #brandidentity #brandstorytelling #branddesign #brandesigner #brandmessaging #brandmessaging #marketingstrategy #brandstrategy #marketingtips #digitalmarketing #branding101 #design
How do we work around overthinking? It's an easy How do we work around overthinking?

It's an easy trap to fall into and sometimes a costly one. 

We've found that sucess often relies on our ability to set and achieve goals. 

What are your goals for 2021? 

#marketingcontent #brandmarketing #brandstrategy #branding #marketing #marketingstrategy #design #webdesign #brandstorytelling #businessowners #business #marketingtips #businesstips #moorecounty
A product has a physical existence, it can weigh s A product has a physical existence, it can weigh something and be objectively defined.

 Your brand is intangible and abstract, the combination of a distinct, memorable experience. 

The extra little piece that influences consumers to choose your brand over another. 

#brand #branding #brandmarketing #marketing #marketingdesign #contentcreation #branddevelopment #brandidentity #brandstorytelling #branddesign #brandesigner #brandmessaging #brandmessaging #marketingstrategy #brandstrategy #marketingtips #digitalmarketing #branding101 #design
Load More... Follow on Instagram

Deivydas Sunelaitis successfully completed the Yoast SEO for WordPress (classic editor) course!

We are here to help you get recognized faster, while generating new clients, and increasing your revenue.

Follow us on Facebook

  Home  
  Our Team  
  Services  
  Websites  
  Social Media  
  Blog  
  Contact  

Copyright © 2016--2021 Novae Design Group. All Right Reserved. Terms of Use • Privacy Policy • Web Hosting SLA
logo