Despite its relatively small size, a business card can be critical to the development of your small business. As business cards are often handed to prospects and customers, they can be a highly personalized form of marketing. Their multiple design options also provide numerous opportunities to promote your business in a creative manner. As business cards are part of an introduction, they are important for making a favorable first impression. An attractive, eye-catching business card with all the relevant contact information can capture the attention of your prospect and help you remain in their memory well after your initial meeting. Business cards can also enhance credibility, as they can create a sense of professionalism and legitimacy for your business.