5 Steps to Establish Your Brand Voice

Before I get into how to build your brand voice let’s cover some basics! What is a Brand Voice?  Brand voice refers to the personality and emotion used in your

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7 Steps to Find Your Brand’s Soul

Business Soul Searching Sometimes a business, just like a person, can lose its way. Either they forget why they got started or they failed to understand it in the first

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Communicate Effectively: Part 2

If you haven’t read the previous blog Communicate Effectively, stop! You can read it here and then come back! Communicate effectively by knowing 7 Areas of Design: The Process, Direction,

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Are you Connecting?

Humans crave connections. We don’t do well alone. While there are several movies dealing with the effects of isolation on the human mind they are not entirely based on fiction.

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Communicate Effectively: Part 1

Effective communication and collaboration are key in work and business relationships and lead to beautifully on-point marketing campaigns. However, designers often speak a different language using words such as white

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The Frame Makes the Picture

Framing matters to everyone. Now I know I used an image of a picture frame but the picture I am talking about is more abstract. So is the frame. John

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3 Reasons a Premade Logo Isn’t Good Enough For Your Business

A prominent part of your Brand Identity is your logo. A great logo determines if you blend in or stand out (check out our other blog about this here). New

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