5 Reasons Why A Logo is Essential for Your Business

Logo design is essential and should be one of the first things a business thinks about after their Why; however, many businesses completely ignore a logo. This is to their

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The #1 Example of the Brand Zombie Horde to Avoid

So here we are in October. The leaves are changing. Kids are dressing up in costumes for Halloween. Decorations are everywhere you look. Monsters and zombies are everywhere. In the

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5 Steps to Establish Your Brand Voice

Before I get into how to build your brand voice, let’s cover some basics! What is a Brand Voice?  Brand voice refers to the personality and emotion used in your

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7 Steps to Find Your Brand’s Soul

Business Soul Searching Sometimes a business, just like a person, can lose its way. Either they forget why they got started or they failed to understand it in the first

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Communicate Effectively: Part 2

If you haven’t read the previous blog Communicate Effectively, stop! You can read it here and then come back! Communicate effectively by knowing 7 Areas of Design: The Process, Direction,

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Are you Connecting?

Humans crave connections. We don’t do well alone. While there are several movies dealing with the effects of isolation on the human mind they are not entirely based on fiction.

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Communicate Effectively: Part 1

Effective communication and collaboration are key in work and business relationships and lead to beautifully on-point marketing campaigns. However, designers often speak a different language using words such as white

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