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Brand is the perception of the company in the eyes of the world. Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. Brand Identity is the collection of all brand elements that a company creates to portray the right image of itself to the consumer. Brand Image is the perception of the brand in the mind of the customer. It is an combination of beliefs, ideas, and impressions that a customer holds regarding the brand.