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Easter at Home – Brought to You by COVID-19
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5 Ways to Stand out Against Your Competition
April 19, 2020 by NDG-Katana in Services

We get it. You’re exhausted from working from home all day. Going to the office was almost easier. You love your family but need more brainpower to get your ad copy on paper. Kids in the background, or pets, are a distraction when working.

Right now, your focus should be summer sales. Instead, you’re wondering how to push your Spring inventory out the door. Or, how to get new clients when everyone is at home. The last thing any business wants to do right now is to go dark. You still have to market your business and be active online.

Tips to Keep Your Business Going

As a StoryBrand Certified Guide, our focus is lead generation. We develop lead-generating products to build relationships and show authority in your field. This works with any business whether you are a B2B or B2C retail shop.

Now, our world has moved into a new chapter of growing our businesses, making it even harder to market. We want to help you grow your business, and stand out against competition during both good and bad times.

Here are 5 ways to use marketing to keep your business at the forefront of your customer’s mind:

1. Create a checklist. This is a great way to start if you don’t have a lot of time. Keep it simple and easy to follow. Yet, relevant to solving your customers’/clients’ problems.

2. Host an interview with an industry expert. Do you have a podcast or a video blog? Interview an expert in your industry where you can host a Q & A geared towards your clientele. This is a great way to establish yourself as an authority in your field.

3. Host a free giveaway. This is great if you have something small to give away such as a sample of a product you sell online. Short on freebies? Team up with another business and give away gift cards to each other’s business.

4. Reusable worksheet. Want to help your clients work smarter? Create a download for daily, weekly, or monthly use that they can reprint as necessary.  This can be as simple as a daily schedule of things to do (make sure you’re on the list) to goal setting and menu planning.

5. Host an open house. This isn’t only for realtors. Open houses can be anything from a show-n-tell of your current products to a live how-to on what you offer. If you’re worried about exposure to the virus, don’t forget to use digital marketing. Use tools like Live video. For virtual tours Facebook’s 360 video is good. If you want something more sophisticated use Google My Business or a paid software such as Kuula.

We’re In This Together

Have these tips sparked some inspiration? We have tons of ideas like these available to help your business grow. Cyndi gets calls all the time from businesses looking for help. Which is why we have a special limited-time offer for you.

Special Offer For Your Business
We’re offering a Social Distancing Coaching Session, “Brainstorm Session with Cyndi”*. This is a 1.5-hour virtual one-on-one meet-up. You pick her brain for marketing ideas and get help clarifying and writing yours out. We are offering this for only $300 ($600 value) and for a limited time.
 
*Offer only available to the end of April. Once purchased book your meeting in April or May.
 

**Disclaimer: By clicking the Book Now link, you agree to our Privacy and Terms of Use. All sessions must be paid at the time of booking. This offer is for current, new, and past clients. The session does not include tangible products such as product development. These offers are at regular rates.

 Social Distancing Coaching Session 

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novae_design_group

Novae Design Group is Your Business Branding Experts! From brand strategy to planning to implementing, you have got you covered!

How many times have you looked at Facebook today? How many times have you looked at Facebook today? 

Different platforms serve different purposes. Be where your audience is by talking to them on the channels they use most often. 

More than likely, you’ll check your Instagram notifications on your phone, not your desktop. Keep your content accessible by ensuring you design with mobile-first in mind.

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Maybe, you’re holding onto that career for later Maybe, you’re holding onto that career for later on or are on your way to succeeding in that industry right now. That’s cool too. 

We’ve all learned a little about pivoting our business this last year. Whatever path you’ve taken, however long or short you take, enjoy the journey and the opportunities that arise. 

When you were a child, what career did you want? Drop your answer in the comment section below.

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Burnt out trying to manage your social media marke Burnt out trying to manage your social media marketing? Information overload is an unfortunate side-effect when delving into social media (whether your browsing or crafting content). There are enough new tweets created in a single day to fill a 10-million page book. 

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First, know your audience. Talk to them on the platforms they prefer. 

Second, create new content. What information can you share that your audience wants to know? 

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Instead of setting resolutions this year, make a b Instead of setting resolutions this year, make a bucket list to tick of in 2021.

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People today feel more divided than united—and i People today feel more divided than united—and it’s all too easy to see why.

The true value of social media is in connecting with consumers by treating social as more than a channel for promotion.

Of all the communication channels available to them, consumers point to social media as providing brands the greatest opportunity to truly connect with their audiences.

Be where your audience is and engage with them to create conversations and start experiences. 

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Cyndi started Novae Design Group as a response to Cyndi started Novae Design Group as a response to a lack of solutions. After finishing design school she noticed there were no local businesses that offered marketing, branding and design. So, with a group of fellow designers they set out to simplify branding because your business should be working for you.
To say the least it's been one crazy year for ever To say the least it's been one crazy year for everyone. We appreciate all of your support. We are part of an amazing community. Have a wonderful, virtual, Christmas and stay safe. We look forward to seeing all of you in the new year. 

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Clear, concise content is more likely to grab your Clear, concise content is more likely to grab your audience's attention. 

Any visual aid should augment your presentation not require explanation. 

Content that is difficult to process is more likely to lose a viewers attention. 

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A product has a physical existence, it can weigh s A product has a physical existence, it can weigh something and be objectively defined.

 Your brand is intangible and abstract, the combination of a distinct, memorable experience. 

The extra little piece that influences consumers to choose your brand over another. 

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