How to design your brand…

So, last week I left you all hanging on to the edge of your digital device wondering what these questions are to help you determine if you are heading in the right direction of branding. Well, I am happy to say that your long wait is over. Wallah – the story continues…

Speaking of stories, what is your story? Why are you personally doing what you are doing? Did you suddenly wake up one day and decide you wanted to be a business owner? What steps did you take? What is your role in your company? Do you run the day to day administration duties, or do you jump into the adventure as the face of your company? Maybe you do both? Maybe you stumbled across an idea that was too amazing not to follow.

Whatever it was and however you did it – Write. It. Down. Write down the how & why you founded your company, or why you chose to be in the role you are in.
Then…
1. Determine your company’s ideal client.
• Who is your single most important consumer?
• Will this consumer always come to you? If not, why not?

2. What problem does your company solve for your client?

3. What is your company’s personality?

4. Who or what is your company’s competition?

5. How does your service or product make people feel?

6. How are you different? Remember that question from last weeks blog?

7. Why should your clients/customers/consumers trust your service or product?

Hopefully now you know who you are as a company, you can create a brand identity that others will want to follow and tell their friends about! What happens next?

If you are not established yet, we recommend starting from the beginning: Strategy – Plan – Logo
From there you can begin to build your corporate identity: Business cards – Letterhead – Website – Brochure/Rackcards

Already established? Monitor where you are, and where you are going. Is your brand consistent? Have you developed a style guide? Do you feel it is outdated?
Consider rebranding.

Whichever step you need to take, we are always here to help you with your branding needs. Because like Marty Neumeier says “Your brand isn’t what you say it is. It’s what they say it is.”

Cyndi
Print Guru & Photographer
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